An “eerie” and hair-raising new ride will be launched at a Staffordshire theme park next month after a mysterious attraction promoting it opened in London.
Alton Towers launched a haunted doll’s house on London’s Isle of Dogs to promote The Curse at Alton Manor, which is set to be opened on March 18.
Crowds of people were given a series of “supernatural clues” and teasers, including a string of sinister messages, of what awaits when the ride opens.
The experience culminated in the first sighting of Emily Alton - the child from the original haunted house, whose demonic exploits inspired the ride.
Bianca Sammut, divisional director at Alton Towers Resort, said: “The British public remain gripped by a desire to be shocked and surprised.”
“We hope we haven’t given too many people nightmares with their first taste of The Curse at Alton Manor and their introduction to Emily.”
“If visitors thought this haunted doll’s house was impressive, they will be in for a serious surprise this Spring. Our experts have been crafting new and spectacular special effects and visuals that have never been seen before from a UK theme park.”
“If you feel you’re brave enough, join us from March 18 to uncover the secrets of her transformation from a once sweet and curious child to a vessel of evil.”
As well as showcasing spectacular visuals, which the recent pop-up doll’s house alluded to, The Curse at Alton Manor will also bring special effects that will be a first for a UK theme park - from twisted projection mapping technology that transports riders into Emily’s own dollhouse, to mirrors that play tricks by blurring the line between reality and her demonic world.